Do either of these songs describe your nonprofit’s planned giving program? Another Cloudy Day or The Long and Winding Road

If you answered yes, you are not alone. In a time of rising demands on nonprofits to deliver increased services, work harder and generally do more with less, the task of constructing and sustaining an effective planned giving program is easily delayed. There’s just not enough time in the day, and where would we start, anyway? Maybe we’ll think about that tomorrow…

But an organization that neglects to build on the power of planned giving is simply leaving money on the table. The famed intergenerational transfer of wealth (TOW) is happening now, and planned giving is the strategy that may best position your organization to take advantage of the TOW phenomenon before it ends.

So if it’s time to get serious about your planned giving strategy, a call to the NCCF may be just the jumpstart you need to begin. Here is some information you may find useful:

What exactly is planned giving anyway? Planned giving is charitable giving that often involves non-cash assets, frequently provides tax benefits to the donor and requires a bit more thoughtful consideration than a simple checkbook gift. Planned giving is frequently, though not exclusively, done as part of a donor’s estate planning.

What’s the endowment connection? The cornerstone of an effective planned giving program is often endowment. The presence of an endowment signals stability, maturity and a long-term outlook on the part of the organization. For this reason, the endowment offers an appealing giving option to donors who want the satisfaction of providing for the strong future of a beloved organization.

Isn’t starting an endowment expensive? An organizational endowment with the NCCF may be started with a minimum gift of only $10,000. With this vehicle in place, an organization may effectively utilize the tools and resources available through the NCCF to build that endowment with the larger gifts usually accomplished through planned giving methods.

Endowment and planned giving are terms that are often used interchangeably. Though they are actually different, the association does makes sense: endowments often achieve their largest growth through planned gifts. And donors may be more comfortable making planned or “lifetime” gifts into endowments that offer sustainability, rather than one-time gifts that achieve only short-term impact.

So how do you know when your organization is ready for an endowment and planned giving program? NCCF can help you determine readiness with a few simple questions. Essentially, these questions will help to gauge the financial stability, long-term vision, tenure in the community and leadership strength of the organization. To be successful, the organization must demonstrate a commitment to future-focused thinking and the patience for building long-term resources.

The NCCF Partnership: Why should my organization place its endowment with the NCCF? Why wouldn’t we just do this all by ourselves? Perhaps you could, but why would you? The NCCF’s expertise and economies of scale provide you all the benefits and resources you need to be successful. You are freed to focus on your core mission and services. An endowment fund at the NCCF enables your organization to build endowment without the burden and expense of developing the in-house expertise needed.

Consider the advantages and services offered by NCCF:

  • The capacity to accept larger and more complex gifts
  • High accountability and stewardship
  • Professional investment oversight
  • Administration and reporting
  • Philanthropic guidance and support
  • Access to technical expertise

But won’t this take away from our annual giving campaign? Study after study suggests the reverse is true: if properly stewarded, donors rarely make only a single gift. In fact, those donors who are frequent givers to your annual campaign may be your best planned giving prospects as well, since they have demonstrated an interest and loyalty to your organization that may be further fulfilled by a planned gift.

So let’s whistle a new tune for your planned giving program!

You’ll Never Walk Alone

The NCCF can help you get started on this critical long-term investment for the future of your organization. We’re here with the tools and services you need to be successful in positioning your organization for planned giving success.

Starting Here, Starting Now

Starting a planned giving program for your organization doesn’t have to be complicated. In fact, it’s only a phone call away.

By Beth Boney Jenkins, who can be reached at 919-828-4387

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