Giving Campaign Toolkit for Affiliates
This toolkit includes talking points, outreach templates, social media graphics and more to help you promote your affiliate during the Giving Campaign in November and steward your Giving Campaign donors throughout the year. Throughout the toolkit, you will notice placeholder text <bolded in brackets> to allow customization with information specific to your affiliate.
- For grantmaking totals, grantee details and the year your affiliate was founded, visit your affiliate webpage.
- To locate the shortened link (short URL) for your affiliate’s webpage, visit Affiliate Short Links.
Use the plus (+) signs below to access more information about each tool.
Personalize these talking points for your community or audience. Be sure to thank past donors.
- The <ABC Community Foundation> has been able to provide valuable community support since <year founded>, thanks to the contributions of many.
- I serve on the advisory board, which is made up of volunteers who live and work in our community, and understand our needs.
- Every year, we make grants to local organizations. Last year, we awarded <dollar amount>. <Consider sharing an example of that impact, such as a specific nonprofit or community need you invested in.>
- By giving to our grantmaking fund, you help provide grants and resources today and build a legacy for tomorrow. That fund is invested and grows over time, becoming a permanent source of support and creating a stronger community for generations to come.
- Now is the time to make your gift! We are an affiliate of the North Carolina Community Foundation and for every gift up to $25,000 made during November, a proportional matching gift is provided by them.
- This is our community and our future. Would you join me in making a gift? I can send you more information and a link where you can make a tax-deductible donation.
- We can accept all kinds of gifts – from online donations and checks to gifts of stock and retirement assets. Please reach out to me, and I can share more information about these giving options, including how to make electronic gifts of stock. Board members: refer to the giving options section for more details!
- Many businesses will match their employees’ charitable contributions, and we encourage you to ask about this great option.
- As a bonus, you may have heard there’s a new “above the line” charitable deduction available for those who take the standard deduction on their taxes. Individual filers can claim up to $1,000, before adjusted gross income is calculated, and joint filers can claim up to $2,000, making this a win-win for donors and nonprofits! Board members: refer to the Giving Options section or this blog post for more details!
- The more we raise, the more we can support our community nonprofits now and in the future.
Encourage your donors to think beyond the checkbook and to consider easy and effective giving options like stock, retirement assets or a gift from a donor advised fund.
NCCF’s Development Team has provided resources to support you in explaining the many easy ways to give to your affiliate.
Donors who have a donor advised fund with NCCF may contribute to an affiliate’s community grantmaking fund using the grant recommendation process in NCCF’s Portal or contact their Donor Engagement Officer for assistance.
Note that all gifts must be received by Nov. 30 to qualify for the match. This includes any employer matching contributions.
When cultivating new prospective donors, don’t make the ask the only time you connect with them. Try for at least one to two touchpoints before asking them to give in November. Touchpoint idea include:
- invite them to affiliate event such as grant reception or philanthropy celebration
- invite them to join you on a visit to a previous grantee or to participate in a service project
- share the press release announcing your grant awards
- share your annual community needs assessment
NCCF provides blank thank you cards after the campaign concludes for boards to write personal thank you notes to donors. When gifts are made, NCCF also sends an acknowledgement.
Download the template and personalize it for your network and community. Be sure to thank past donors.
Hi,
I’m calling to let you know about a great opportunity to support our community through the <ABC Community Foundation>. I serve on the board, and thanks to the contributions of many, we’ve been able to provide valuable community support <since year or timespan>. Last year, we made <dollar amount> in grants.
Giving back is an easy and powerful act, and we need generous people like you to increase the impact of the <ABC Community Foundation>. By giving to our grantmaking fund, you help provide grants and resources today and build a legacy for tomorrow.
Your gift is invested and grows over time, becoming a permanent source of community support and creating a stronger <County/community name> for generations to come.
Now is the time to make your gift! We are an affiliate of the North Carolina Community Foundation and all contributions received in November are eligible for a proportional matching gift from them.
This is our community and our future. Will you join me in making a gift? I can send you more information and a link where you can make a tax-deductible donation. The more we raise, the more we can support our nonprofits now and in the future.
Thank you for your help and consideration.
If you’re viewing this on a smartphone:
- Hold your finger over the text below. You’ll be prompted to select the text you wish to copy, do this, and then click “copy.”
- Open a new text message, hold your finger over the text box and click “paste.” Customize and update as needed.
- Edit as needed, add your desired recipient, send and repeat!
Hey there! I serve on the board of the <ABC Community Foundation>, and I wanted to let you know how you can contribute to our efforts to support to local nonprofits. During November, we’re asking generous people like you to help us increase the impact of our grantmaking fund and I hope you’ll join me in making a tax-deductible donation. Visit nccommunityfoundation.org/GivingCampaign and select the <ABC Community Foundation> when you give. Your donation (up to $25,000) will be matched proportionally!
This is our community and our future. The more we raise, the more we can support our nonprofits for generations to come. Thanks for your consideration!
Use a free Canva account to customize these social media graphics with your affiliate name. Download and share them on your personal social media accounts TIP: Have one board member update the graphics and share them with the rest of the board.
How to access and customize graphics
- Log in to or create your free Canva account.
- Access the graphic for your desired social media platform using the links below:
- From the graphic in Canva, find “File” in the upper left corner and select “Make a Copy.”
- From your copy, edit the Affiliate Name text by putting your cursor in that section and replacing the placeholder text with your affiliate name.
- Find “Share” in the upper right corner and select “Download.”
- Share the downloaded graphic on your selected social media platform using the sample caption and instructions below.
- Repeat for all desired social media platforms.
How to share on your social media account(s)
- After selecting and downloading a graphic, go to your preferred social media site and create a new post.
- Copy, paste and fill in the blanks on this sample caption, or write your own. Sample caption: This month there’s a great way to support our community through the <ABC Community Foundation>. We are an affiliate of the North Carolina Community Foundation and dollars we raise in November are matched by them. By giving to our grantmaking fund, you help provide resources today and build a legacy for tomorrow!
Visit: <nccommunityfoundation.org/SHORTURL> to learn about our work, and how you can support us.
- Attach your downloaded graphic to your post and be sure you’re using the one that is labeled for the social media site you are using.
- Proofread and post!
Don’t want to customize your own graphic? Download a folder with graphics that will work for any affiliate. Use and share following the instructions in the section above.
Social media tips
- Personalize for your community or audience – change the placeholder text to your affiliate name and use your affiliate’s short URL.
- Posts with graphics or images tend to get more engagement – likes, shares and comments!
- Direct, clear calls to action work best (Examples: Make a gift! Donate now! Learn more!)
- Tag NCCF in your posts: Facebook – @nccommunityfoundation, Instagram – @nccommunityfoundation, and LinkedIn – @North Carolina Community Foundation.
- Follow NCCF on all platforms. You can share our social media posts about the Giving Campaign and add your own message.
Film a short video at an upcoming board meeting and submit it through MemoryFox to possibly be included in a Giving Campaign video on NCCF’s social media. You can also share the video on your personal social media accounts!
- Keep it short! Use one of the suggested messages or draft your own.
- Videos must be filmed in vertical orientation to be included (hold your phone vertically when filming).
- Submit your video through your affiliate’s MemoryFox link by Sept. 30, 2026, for the chance to be included. Find MemoryFox information.
Choose one of these sample scripts or draft your own short message
- Script option 1:
Board member 1: Giving back is an easy and powerful act,
Board member 2: and we need generous people like you to increase the impact of the <ABC Community Foundation>.
Board member 3: By making a donation, you help provide grants and resources today
Board member 4: and build a legacy for tomorrow!
Board member 5 (or in unison): It’s our community, our future – donate today!
- Script option 2:
Board member 1: This month there’s a great way to support our community through the <ABC Community Foundation>.
Board member 2: Dollars we raise in November are matched by the North Carolina Community Foundation
Board member 3: the more we raise, the more we can support local nonprofits now
Board member 4: and for generations to come!
Board member 5 (or in unison): Donate today!
Use these filming tips
- Find a quiet location with good lighting and a background that is free from too many distractions.
- If someone else is filming you, the phone should still be vertical and be sure they hold it very still, without covering the microphone or camera with their fingers.
- If you’re filming yourself, use the front-facing camera so you can see yourself! Hold your phone vertically, and keep it at eye level or slightly higher, about an arm’s length away from your face (with a slight bend in your elbows).
- Look directly at the phone ’s camera lens.
- Be yourself and keep it short! You can use all or part of the suggested scripts.
- Tag NCCF when you post the video on social media: Facebook – @nccommunityfoundation; Instagram – @nccommunityfoundation; LinkedIn – @North Carolina Community Foundation.
Use the script below or write your own and follow the tips in the section above:
Hi everyone! I wanted to let you know about a great opportunity to support our community through the <ABC Community Foundation>. I serve on the board, and we work to create permanent sources of support for <Community/County Name>.
Giving back is an easy and powerful act, and we need generous people like you to increase the impact of the <ABC Community Foundation> . By giving to our grantmaking fund, you help provide grants and resources today and build a legacy for tomorrow.
Now is the time to make your gift! Contributions received in November are eligible for a proportional matching gift from the North Carolina Community Foundation.
Go to NCCommunityFoundation.org to make a tax-deductible donation to <ABCF>. Or send me a message and I’ll send you more information and a link! The more we raise, the more we can support our nonprofits now and for generations to come. This is our community and our future!
Connecting for Success: The Giving Campaign
View the recording of the Sept. 14, 2026, session of Connecting for Success for a history of the campaign, information about the proportional match and tips to make the most out of this fundraising opportunity.