Giving Campaign Toolkit for Affiliates
This toolkit includes talking points, outreach templates, social media graphics and more to help you promote your affiliate during the Giving Campaign in November and steward your Giving Campaign donors throughout the year.
Throughout the toolkit, you will notice placeholder text <bolded in brackets> to allow customization with information specific to your affiliate.
- For grantmaking totals, grantee details and the year your affiliate was founded, visit your affiliate webpage.
- To locate the shortened link (short URL) for your affiliate’s webpage, visit Affiliate Short Links.
Outreach Templates
Audience: Send this during November to anyone in the community who might donate. Please use the template as a base but be sure to personalize it for your network and community. Consider including the link to your affiliate page. If you know someone has donated in the past, be sure to thank them!
Download the email template and paste it into the body of an email. Customize it for your affiliate and community.
Audience: Anyone in the community who might donate. Please use these talking points as a base but be sure to personalize it for your community or audience. If you are talking to someone who has donated in the past, be sure to thank them!
Looking for some of the information in this template? You can find it on your affiliate webpage.
- The <ABC Community Foundation> works to support causes and organizations in our community.
- I serve on the advisory board, which is made up of volunteers who live and work in our community.
- Every year, we make grants to local charitable organizations. We have been around <since year or timespan> and are really making a powerful impact.
- <Consider sharing an example of that impact, such as supporting a nonprofit or the total grantmaking in your community last year.>
- We are currently raising funds for our community grantmaking endowment. That fund is invested and grows over time, allowing us to continue to make annual grants to local nonprofits for generations to come.
- We are an affiliate of the North Carolina Community Foundation. For every gift up to $25,000 made during November, a proportional matching gift is provided by NCCF for our community grantmaking fund.
- Supporting our community has never been more important. Would you join me in making a gift? I can send you more information and a link where you can make a tax-deductible donation.
- We can accept all kinds of gifts – from online and checks to gifts of stock and retirement assets.
- Many businesses will match their employees’ charitable contributions, and we encourage you to ask about this great option.
- The more we raise, the more we can support our community nonprofits now and in the future.
- Thank you!
Encourage your donors to think beyond the checkbook and consider easy and effective giving options like stock or retirement assets or a gift from their donor advised fund.
NCCF’s Development Team has provided resources to support you in explaining the many easy ways to give to your affiliate. You may also download instructions for giving stock or via wire transfer to share with your donors.
Donors who have a donor advised fund with NCCF may contribute to your affiliate’s community grantmaking fund using the grant recommendation process in NCCF’s Portal. Fundholders can also contact their Donor Engagement Officer for assistance.
Note that all gifts must be received by Nov. 30 to qualify for the match. This includes any employer matching contributions.
Audience: Anyone in the community who might donate. Make calls and send texts during November, using this script as a base. Be sure to personalize it for your community or audience. If you are talking to someone who has donated in the past, be sure to thank them!
Looking for some of the information in this template? You can find it on your affiliate webpage.
Call script
Hi,
I’m calling to let you know about a great opportunity to support the <ABC Community Foundation>. I serve on the board, and we work to support charitable causes and organizations in our community. We’ve been around <since year or timespan> and are proud to have made a powerful impact. Last year, we made <dollar amount> in grants.
Right now, we are raising funds for our community grantmaking endowment. This fund is invested and grows over time, allowing us to continue to make annual grants to support our local nonprofits for generations to come.
For every gift up to $25,000 made to our endowment during November, a proportional matching gift is provided by the North Carolina Community Foundation.
Supporting our community has never been more important. Will you join me in making a gift? I can send you more information and a link where you can make a tax-deductible donation. The more we raise, the more we can support our nonprofits now and in the future.
Thank you for your help and consideration.
Text message template
Instructions: If you’re viewing this on a smartphone:
- Hold your finger over the text below. You’ll be prompted to select the text you wish to copy, do this, and then click “copy.”
- Open a new text message, hold your finger over the text box and click “paste.” Customize and update as needed.
- Add your desired recipient, send and repeat!
Hey there! I serve on the board of the <ABC Community Foundation>, and I wanted to let you know how you can contribute to our efforts to support to local nonprofits.
During November, we’re raising funds for our community grantmaking endowment, and I hope you’ll join me in making a tax-deductible donation. Visit nccommunityfoundation.org/GivingCampaign and select the <ABC Community Foundation> when you give. Your donation (up to $25,000) will be matched proportionally!
Supporting our community has never been more important. The more we raise, the more we can support our nonprofits for generations to come. Thanks for your consideration!
Post a selfie video to your Instagram or Facebook as a story during the month of November.
Use these tips and the sample script below:
- Find a quiet location with good lighting and a background that is free from too many distractions.
- Wear something you are comfortable in.
- If you’re filming yourself, use the front-facing camera so you can see yourself! Hold your phone vertically, and keep it at eye level or slightly higher, about an arm’s length away from your face (with a slight bend in your elbows).
- Look directly at the phone
- If someone else is filming you, the phone should still be vertical and be sure they hold it very still, without covering the microphone or camera with their fingers.
- Be yourself and keep it short! Use the suggested script below or portions of it.
- Tag NCCF in the post on your story. (Facebook – @nccommunityfoundation; Instagram – @nccommunityfoundation; LinkedIn – @North Carolina Community Foundation)
Sample selfie video script:
Hi everyone! Our community is one of generosity and I wanted to let you know about a great opportunity to support the <ABC Community Foundation>. I serve on the board, and we work to support nonprofits in our community.
Right now, we are raising funds for our community grantmaking endowment!
For every gift up to $25,000 made to our endowment during November, a proportional matching gift is provided by the North Carolina Community Foundation.
Supporting our community has never been more important. We need generous people like you to support the <ABC Community Foundation’s> grantmaking program. Go to NCCommunityFoundation.org to make a tax-deductible donation to <ABCF>. Or send me a message and I’ll send you more information and a link! The more we raise, the more we can support our nonprofits now and in the future. Thank you!
When cultivating new prospective donors, don’t make the ask the only time you connect with them. Try for at least one to two touchpoints before asking them to give in November. Touchpoint idea include:
- invite them to affiliate event such as grant reception or philanthropy celebration
- invite them to join you on a visit to a previous grantee or to participate in a service project
- share the press release announcing your grant awards
- share your annual community needs assessment
NCCF provides blank thank you cards after the campaign concludes for boards to write personal thank you notes to donors. When gifts are made, NCCF also sends an acknowledgement.
Social Media Templates
Instructions: Use the links below to download resources to help you share information about the Giving Campaign on social media.
- Click “Download social media” for your desired graphics and sample text. Each downloadable zip folder contains graphics sized for each social media channel and a Word document with suggested captions.
- Go to your preferred social media site and create a new post. Copy and paste one of the sample captions from the Word document in the folder you downloaded or write your own!
- Select a graphic from the folder and attach it to the post. Be sure to use the graphic that is labeled for the social media site you are using.
- Proofread and post!
More social media tips
- Be sure to personalize for your community or audience – change the placeholder text to your affiliate name and use your affiliate’s short URL.
- Posts with graphics or images tend to get more engagement – likes, shares and comments!
- Tag NCCF in your posts.
- Facebook – @nccommunityfoundation
- Instagram – @nccommunityfoundation
- LinkedIn – @North Carolina Community Foundation
- Be sure to follow NCCF on all platforms. You can share our social media posts about the Giving Campaign and add your own message.
- Direct, clear calls to action work best (Examples: Make a gift! Donate now! Learn more!)